Ofcom considers code for mobile broadband

Ofcom considers code for mobile broadband

Ofcom has revealed a code of practice for the sale of mobile broadband could be on the way, after it published a similar set of rules for fixed-line broadband providers last week.

Some 90% of service providers have signed up to the voluntary code, which the regulator hopes will stamp out spurious claims and misleading download speeds, after a drop in customer satisfaction over the last year.

3’s CEO, Kevin Russell, has led calls for: ‘clear guidelines on usability for customers on the move.’

In May, Vodafone dropped the headline rate of download speeds of 7.2Mbps from its mobile broadband adverts, after rival network 3 lodged a complaint with the Advertising Standards Authority over the ads.

Mobile understands a code could be introduced within six months.

Written by Mobile Today
Mobile Today


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