6/11/2008 11:20:00 AM
Ofcom considers code for mobile broadband
Ofcom has revealed a code of practice for the sale of mobile broadband could be on the way, after it published a similar set of rules for fixed-line broadband providers last week.
Some 90% of service providers have signed up to the voluntary code, which the regulator hopes will stamp out spurious claims and misleading download speeds, after a drop in customer satisfaction over the last year.
3’s CEO, Kevin Russell, has led calls for: ‘clear guidelines on usability for customers on the move.’
In May, Vodafone dropped the headline rate of download speeds of 7.2Mbps from its mobile broadband adverts, after rival network 3 lodged a complaint with the Advertising Standards Authority over the ads.
Mobile understands a code could be introduced within six months.