6/12/2008 10:32:00 AM
O2 guns for big spenders
O2 has set its sights on 500,000 3G iPhone sales between now and the end of the year, Mobile understands.
The target is expected to be easily reached within some quarters at O2, as Apple bowed to calls for the 3G version of its flagship phone to be subsidised.
The 8GB version will be free on contracts of over £45 per month, and the 16GB version will cost £59 on the same tariff.
O2, which has exclusivity on the iPhone, will attack the top-end of the contract market for the remainder of the year, with aggressive marketing of its latest postpay price structure for the new version of the iPhone.
The network has seen the arrival of subsidy as the removal of a significant barrier to dominate the lucrative segment of the contract market for the remainder of the year.
O2 has revealed that 60% of customers who signed up to the first version of the iPhone joined from rival networks.
The average monthly spend from the original 2G iPhone is believed to be £57.20, a 30% increase on O2’s average ARPU.
O2 UK CEO Ronan Dunne said: ‘The iPhone quickly became our fastest selling device ever and with this new pricing, the 3G iPhone is an unbeatable proposition.’