Carphone Warehouse launches its own-brand model

Carphone Warehouse launches its own-brand model

Carphone Warehouse is aiming to shift its laptop strategy up a gear from next month with the launch of an own-brand model.

The retailer has secured a 60,000 initial order with PC manufacturer Elonex for an own-brand laptop called the WebBook.

The ultra compact laptop weighs 1.3Kg and costs Carphone less than £200 per unit. It has a 10.2-inch screen and runs on the Linux operating system.

Discussions are underway with fixed and mobile broadband providers to make it available for free with contracts.

Carphone intends to attract younger users who currently share their PC with parents, siblings or housemates. One source close to the deal said: ‘This isn’t going to attract the business user who wants sophisticated spreadsheet stuff and PowerPoint; that market is well catered for.

‘This is more about a personal laptop for younger consumers who want something they can do their school projects on as well as getting their email and using Facebook.’

A broader deal has been agreed in principle with Elonex for more low-cost white-label laptops.

The WebBook also has a web browser, three USB ports, integrated Wi-Fi, 512MB of memory, 1.6GHz processor, but no DVD/CD drive.

Carphone’s Trading director, George Dymond, said: ‘The ultra mobile PC market is still in its infancy but is set to experience massive growth this year.’

Written by Mobile Today
Mobile Today

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