6/16/2008 2:55:00 PM
LG gets new marketing director for UK and Ireland
LG has appointed a new marketing director for the UK and Ireland.
Andrew Warner, who joins LG from Sony Ericsson, will focus on creating a unified marketing group in his newly created role.
Warner, who was global director of brand management at Sony Ericsson, said: ‘The exciting challenge of building a marketing team capable of realising the potential of LG was too attractive to turn down.
‘In this role, I will be looking at making our brand approach coherent and consistent – shedding the clichés of technology communication to focus on being accessible, aspirational, distinctive and relevant to people across the UK and Ireland.’
Warner will report directly to Brian Na, LG Electronics' UK president.