6/19/2008 10:40:00 AM
Nike and Puma launch mobile ad campaigns
Some of the biggest sports brands are looking to mobile for new ways of advertising.
Puma launched a campaign around the Euro 2008 football tournament, enabling football fans download free ringtones of their team’s song, which will play automatically every time the team scores.
Nike has also launched a mobile marketing campaign, which allows trainer lovers to customise their own shoes.