6/19/2008 4:24:00 PM
PC World trials new store format and mobile products
PC World is trialling a new store format and increasing its range of mobile products in advance of the arrival of the ‘Big Box’ collaboration between US retail giant Best Buy and Carphone Warehouse.
Carphone is currently identifying and negotiating rates with landlords in retail parks for its first sites with the Big Box format.
Carphone will go head-to-head with PC World and sister company Currys Digital in the multibillion-pound electronics and PC market in the second half of the year.
PC World’s Enfield store has had a number of mobile products added to its range, and has replaced its traditional ‘racetrack’ layout with a grid system, which includes one central aisle running down the middle of the store.
Carphone and Best Buy’s assault on the UK electrical retail industry is expected to begin in the autumn, with property experts predicting that flat property prices will help the joint venture achieve a swift rollout of stores.
Best Buy is expected to have 200 large out-of-town stores by 2009, varying from 20,000 sq ft to 30,000 sq ft superstores.
This week PC World added T-Mobile dongles to its range of Vodafone and 3 mobile broadband modems, with deals available on prepay, contract and 30-days’ notice.
PC World is also giving customers £350 off laptops across its entire range if they sign up to 18-month £35 deals on 3.
A spokesman for PC World said: ‘With the addition of clearer signage at the new-look stores, we believe it offers customers better navigation and a more inspiring experience.’