Vodafone calls for £55m media agencies pitch

Vodafone calls for £55m media agencies pitch

Vodafone has started a review of its UK media planning and buying account, which is believed to be worth around £55m.

In a statement, Vodafone said it regularly reviews its agencies to ensure it maintains the best in strategic talent. The account is currently held by OMD UK.

A spokeswoman for Vodafone said: ‘OMD has held the contract for the past seven years and has produced excellent executions around high-profile campaigns such as “how are you?” and “make the most of now”, so [OMD] will be one of the agencies invited to pitch.’

It follows a restructure at Vodafone earlier this year that has led to a number of key marketing departures.

Head of brand and marketing Dominic Chambers left in February, followed by chief marketing officer Tim Yates and head of direct marketing Richard Broadbent.

Written by Mobile Today
Mobile Today


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