Vodafone has signed a global deal with MySpace to launch an interactive platform for music. The ‘Vodafone Music Reporter’ service will host content from summer festivals, such as the Vodafone TBAs, as well as user generated content, and it allows users to share music experiences and download content.
Members of the community can interact with each other via a blog featuring updates of Vodafone Music Unlimited activities. Fans can also enter a competition to win the chance to become an MTV show online and on mobile.
‘We have a tremendous heritage in understanding what our customers want in terms of music and how our music partnerships enhance the customer experience even further,’ David Wheldon, Global Brand Director at Vodafone, said. ‘Vodafone Music Reporter reaches music fans in a way that reflects the latest trends of how music is experienced in the social networking space. It allows music fans to interact, showcase their skills and become a part of a unique Vodafone music community.’
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