Vodafone has signed a global deal with MySpace to launch an interactive platform for music. The ‘Vodafone Music Reporter’ service will host content from summer festivals, such as the Vodafone TBAs, as well as user generated content, and it allows users to share music experiences and download content.
Members of the community can interact with each other via a blog featuring updates of Vodafone Music Unlimited activities. Fans can also enter a competition to win the chance to become an MTV show online and on mobile.
‘We have a tremendous heritage in understanding what our customers want in terms of music and how our music partnerships enhance the customer experience even further,’ David Wheldon, Global Brand Director at Vodafone, said. ‘Vodafone Music Reporter reaches music fans in a way that reflects the latest trends of how music is experienced in the social networking space. It allows music fans to interact, showcase their skills and become a part of a unique Vodafone music community.’
Tesco Mobile call centre staff balloted on pay negotiations
Three financials reveal user and revenue growth
Sainsbury’s axes Phone Shops with 175 staff facing redundancy
Wileyfox CEO and CMO step down to found GrowthHacker incubator
Get your FREE copy of Mobile's e-zine and stay up to speed on your PC, laptop or
Get your FREE e-zine
Huawei - ‘Our 2017 focus is premium products’
S6 to re-ignite the market
Brightstar 20:20 and HTC join forces
Meeting the challenge of in-building coverage