O2 unveils business plans for the 3G Apple iPhone

O2 unveils business plans for the 3G Apple iPhone

O2 has unveiled new business plans for the 3G iPhone before its UK launch on 11 July.

The 2G version of the Apple device was only pushed as a consumer proposition with O2 themselves admitting it wasn’t sufficient for full business use.

But the operator believes the new version of Apple’s much-hyped handset is fully equipped to compete for business customers going head to head with the likes of the Blackberry.

Contracts have been signed with 16 of O2’s Centre of Excellence b2b specialist partners to distribute the 3G iPhone with discussions ongoing with a further six.

The 3G iPhone has also been trialled as a business device in the USA with 30% of the Fortune 500 companies, the US’s 500 biggest corporations.

O2 business sales director Ben Dowd said: ‘The new device will compete strongly alongside Blackberrys in the business market.

‘The 2G device was extremely popular, primarily as a consumer device, but a lot of interest did come from business.

‘There is a big opportunity with the new device to expand into new segments. The device has a number of very strong business features.

‘Our Centre of Excellence partners can also open up their applications for the handset as well.

‘We have had over 130,000 people register their interest in the 3G iPhone on our website and we know some of them are business customers.'

For small business regular users the 8GB version will start at £84.26, excluding VAT, with the 16GB version selling for £135.32 excluding VAT.

Prices then vary depending on the size of the business and the tariff selected.

Written by Mobile Today
Mobile Today


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