Mobile operator 3 UK and Yahoo! have announced a deal which will see Yahoo! exclusively sell 3 UK banners and sponsored links inventory.
Yahoo! will sell the inventory for the 3 UK portal - recently rated the second most popular mobile domain in the UK next to Facebook. Adverts sold by Yahoo! will go live later this month.
The Yahoo! sold adverts will be seen by visitors to Planet 3, which reaches a group of customers who have already demonstrated interest in mobile internet services.
For example, 3 UK’s ad-funded music video service offers subscribers free music videos in return for watching a short, targeted video ad and already has more than 1.4 million registered users.
3 UK head of on portal advertising, Neil Andrews said: ‘With the ever-increasing popularity of the mobile Internet, more and more people are coming to the 3 portal.
‘We’re in a great position to help brands reach our subscribers with a targeted and relevant advertising message.
‘We believe Yahoo! has the experience to help us take full advantage of our advanced portal and unique all 3G subscriber base.
‘By combining Yahoo!’s expertise in mobile advertising with 3’s valuable inventory, we can help big brands target their advertising with maximum success.’