7/4/2008 10:11:00 AM
T-Mobile spends £17m on promoting price match plan
T-Mobile has launched a £17m marketing campaign to promote its new guarantee that will match any of the rival operators on £30 tariffs.
The campaign, which is also the first to feature T-Mobile’s new ‘Life’s for Sharing’ brand strapline, shows people from different walks of life searching for minutes in unusual places.
It is reminiscent of Orange’s ‘Value Promise’, which matched deals on rival networks, but has been ditched since the arrival of T-Mobile’s Flext and cheap deals from 3.