7/4/2008 10:39:00 AM
Operator churn levels in slow but steady decline
Operators’ strategies for focusing on customer retention are paying off with churn levels starting a slow but steady decline.
Six months ago 90,000 customers were leaving their operator each week, but by last month that figure had dropped to 80,000.
Figures from GfK now show that 55% of operator sales are to existing customers upgrading their handsets, up from 50.5% at the beginning of the year.
Operators have been more aggressive in offering cheap deals to customers in a bid to stop them from leaving.
Many networks have seen their margins clipped as they have offered cheaper deals to existing customers.