7/7/2008 12:28:00 PM
Ad-funded videos for Orange's contract and prepay customers
Orange has announced the launch of a new ad-funded video magazine service.
Prepay and contract Orange customers with video enabled handsets will be able to watch free video clips on the Zap service in exchange for watching an advert before their video.
The service, which launches on 25 June, will feature celebrity, lifestyle, news and entertainment clips from broadcasters such as ITV, Sky, BBC Worldwide and ITN including shows such as Little Britain and Soccer AM.
Head of partnerships services at Orange Steve Wallage said: ‘It’s fantastic to be able to offer our customers video entertainment for free, while offering advertisers a unique opportunity to interact with a captive audience.
‘Orange has already seen success in ad-funded trials, and offering video services to our entire customer base is quite a step.’