Vodafone has announced two key marketing appointments to its consumer management team.
Phil Marsland will join the operator as UK head of customer marketing, a newly created role. Meanwhile Charlie Smith, who has been acting as Head of Brand and Marketing Communications for the last four months, has had his position made permanent. Both will report to Ian Shepherd, Vodafone UK’s Consumer Director.
Marsland joins from American Express where he has been head of new product development for its consumer products division internationally. He also spent eight years at financial services company Capital One where he ran their Internet channel and New Ventures division and has worked as a management consultant.
Charlie Smith has been at Vodafone for three years, joining from Orange, and has worked on a number of high profile campaigns and projects including the recent mobile internet and mobile broadband advertising, as well Vodafone’s music programme.
Ian Shepherd, Vodafone UK’s Consumer Director, said: ‘I’m absolutely delighted that Phil is joining us and that Charlie’s position has been made permanent. Through our marketing we are determined to build our brand, inspire loyalty and convince people that Vodafone is the place to be for the best mobile experience.’
Phil Marsland will join Vodafone on 15 September.