7/15/2008 4:03:00 PM
Viviane Reding imposes cap on SMS roaming
SMS roaming prices should fall to € 0.11 (£0.087), with the long term goal of €0.04 per message, Viviane Reding, the European Commissioner for the Information Society said today.
Currently the average roaming price for SMS in the EU is £0.23.
Reding will draft revision of existing roaming regulation, which will be extended to include the new caps for retail and wholesale SMS roaming.
Data roaming prices will also be capped by Europe if operators fail to bring the prices down in the coming weeks.
The commissioner hopes to propose legislation by October and have it agreed by national governments by the end of the year.
She pointed out that operators are not very willing to self regulate.