7/23/2008 12:34:00 PM
UK is leading in mobile advertising in Europe
The UK is leading mobile advertising in Europe with more than a 65% share, according to figures from market leader AdMob.
The AdMob metric report for last month focused on western European data, which revealed a growth of mobile internet usage across the continent.
The report suggests that mobile advertising is still failing to pick up any kind of momentum, as mobile advertising in the UK has not taken off as had been hoped.
According to AdMob’s figures, the iPhone is also grabbing a significant market share across Europe, dominating the top 10 devices in the UK, France, Germany, the Netherlands and Spain.