8/6/2008 12:06:00 PM
Operators blamed for slow take-up of internet via mobiles
Mobile phone operators have been blamed for Britain’s failure to embrace the internet via mobile phones.
The industry’s lack of transparency over the cost of accessing the web on handsets has restricted the growth of mobile internet, according to the Mobile Data Association (MDA).
The MDA’s latest findings on mobile phone usage across the UK showed that 16.5 million people accessed the mobile internet in May 2008, a 25% growth since May 2006, indicating an average of 4,500 new users every day.
However, Steve Reynolds, chairman of the MDA, said: ‘The MDA is calling for greater price transparency on the costs associated with using the mobile internet.
‘The findings of this report suggest a real consumer appetite, but confusion and fear over costs may be holding back growth.’
The report found picture and video messaging (MMS) is showing sustained growth, with 10 million picture messages now sent every week in the UK, which is a year-on-year growth of 30%.
And texting continues to go from strength-to-strength with 212,616,000 text messages sent in the UK every day, up 30% on 2007.