8/6/2008 2:36:00 PM
Phones 4u encourages upgrades with magazine offer
Phones 4u is encouraging customers to upgrade their mobile with a free 12-month subscription to Cosmopolitan or Esquire magazines.
The incentive, which will run throughout August, is the first time the retailer has run an upgrade offer for all mobile devices and is not tied to a specific handset.
Phones 4u marketing director Jim Slater said: ‘This summer we’re really pushing the boat out and offering our customers value on a number of mobile phone deals.
The retailer has previously used TVs, games consoles, hair straighteners and cash out of the till to sweeten deals.