8/20/2008 11:53:00 AM
Samsung plans to extend sponsorship deal with Chelsea
Samsung is in advanced talks to extend its multimillion-pound sponsorship deal with Chelsea Football Club, Mobile can reveal.
Samsung first agreed a £50m five-year deal with Chelsea in April 2005.
The new deal will include continued shirt sponsorship, as well as other brand promotion opportunities, such as sponsorship within Stamford Bridge, branding on Chelsea’s official website and the availability of Samsung’s products in the Chelsea shop.
It also gives Samsung the opportunity to use Chelsea players for future advertising campaigns.
The news follows O2’s announcement that it has signed a £4m-per-year deal with the RFU to sponsor the England rugby team. The agreement will expire in August 2012, which means that O2 will be England’s primary sponsor for the 2011 Rugby World Cup in New Zealand.
O2 said it is planning to broaden its relationship with the RFU through sponsorship of the England women’s rugby team.
Ronan Dunne, CEO of O2 UK, said: ‘The re-signing of O2’s contract coincides with a new era for the national team under England team manager Martin Johnson, which we are excited to be involved with.
’The past seven years of sponsorship has seen great highs for both the team and the brand, including winning the 2003 Rugby World Cup.’
Meanwhile, Orange and Vodafone have struck new sponsorship deals involving music. Orange has secured the naming rights to a TV show to be aired on Channel 4’s T4 programme. Formerly known as Mobile Act Unsigned, the show will now be called Orange Unsigned Act and will air from this autumn.
Last week Vodafone announced a tie-up with MTV for the launch of a new multi-platform programme called Vodafone Soundbites. The series of 21, three-minute shows featuring famous artists begins this month.