Apple misled customers over iPhone’s internet capability

Apple misled customers over iPhone’s internet capability

The Advertising Standards Authority (ASA) has ruled that iPhone adverts misled customers by claiming the device provides complete access to the internet. 

The regulator said the lack of Flash and Java prevented iPhone access to much of the web, rendering untrue Apple’s claim that the device gave access to all parts of the internet.  

The ASA ruled that Apple’s TV advert didn’t highlight the shortcomings to viewers and that the advert implied access to all parts of the web. The particularly dubious claims were: 'You'll never know which part of the internet you'll need' and'all parts of the internet are on the iPhone.'  

The iPhone 3G’s lack of Flash means limited access to graphics, videos and games on many websites such as the BBC. Meanwhile, the lack of Java restricts the use of website shortcuts.

The ruling is another blow to the iPhone 3G, which has already been criticised for its slow web page download rate.

Written by Mobile Today
Mobile Today

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