8/27/2008 12:26:00 PM
Consumers buying almost half of all BlackBerrys
BlackBerry is making major gains in the consumer market with its email devices.
Consumers are now buying 40% of all BlackBerry devices sold globally, RIM claimed this week.
The manufacturer said that 40% of its BlackBerry subscriber base is non-enterprise, up from 29% one year ago. RIM also revealed that non-enterprise customers bought 60% of all BlackBerrys sold between March and May this year.
Mobile was informed in June by an industry source that RIM had gone from having an ‘almost non-existent’ share of the consumer market to around 3% in the space of nine months.
The manufacturer has promoted the BlackBerry Pearl to the consumer market, and the device is considered the main catalyst for the consumer market growth largely due to its slimline size.
RIM promoted the Pearl in the Carphone Warehouse buyers’ guide earlier this year and launched the device in a consumer-friendly pink colour (pictured).
James Hart, RIM’s former senior director of channel marketing for EMEA, told Mobile earlier this year: ‘We are starting off at the professional level, but our intention is to make the BlackBerry available for everyone.’