9/1/2008 5:34:00 PM
Nokia launches Comes With Music
Nokia today revealed that the UK will be the first market to get a Comes With Music device, which launches on the 5310 XpressMusic phone. Carphone Warehouse has exclusive rights to sell the handset from the launch date in October until December.
Other retailers will be able to stock the handset, as well as additional Comes With Music handsets in time for Christmas.
The 5310 will be sold on a prepay basis and is understood to cost between £150 and £200.
Nokia’s Comes With Music devices allow users to download unlimited amounts of music over one year.
Simon Ainslie, Nokia's UK MD, said: It hits the top 10 lead gifts. It provides an unbelievable amount of value.’
Carphone can choose to sell the phone with or without network subsidy, but from a network perspective, the device offers some benefits.
Ainslie adds: ‘For the networks it is a strong proposition; it avoids box breaking and it keeps a customer for 12 months at least.’
The shortcoming is that the phone is not 3G, so downloading tracks over the air will be very slow. Nokia expects most people to download music on their PCs and sideload it to their phones, but this will not generate data revenue for operators from downloads.
Nokia has managed to persuade three of the four major record labels to make their content available on the device free for the user. Only British label EMI has refused to give access to its music.
‘We’ve got three labels but not EMI. We expect to have EMI live when we go [in October]. We will have 2.1 million tracks,’ Ainslie said.
Before the phone hits the shops, it can be preordered on the Carphone website.
Nokia’s executive vice president and head of the Nokia Entertainment and Communities business, Tero Ojanperä, said: ‘We believe that Comes With Music will transform the way people enjoy music. With unlimited music access for a year, you can enjoy your favorite artists or delve into new genres without having to worry about individual track or album purchases.’
Andrew Harrison, UK CEO of Carphone Warehouse, said: ‘We expect the Nokia 5310 Comes With Music to be the gift for Christmas and at the top of all shopping lists. We know how much our customers love music and we hope to make music millionaires of people everywhere.’