9/4/2008 11:14:00 AM
Trading Standards watches use of ‘free’ in laptop offers
Carphone Warehouse, Phones 4u and 3 have stopped promoting laptop deals with the word ‘free’.
Carphone believes that ‘free’ could be construed as misleading and fall foul of Trading Standards regulations.
However, DSG is continuing to use the term ‘free’ in its laptop promotions in Currys stores.
Retailers and operators are looking to bundle a laptop together with a fixed or mobile broadband agreement – usually over two years, copying the subsidised ‘free phone’ format in the contract handset market.
One of the largest Trading Standards offices said it wasn’t currently investigating promotions around free laptops.