Extreme boss leaves company as MVNO grounds to a halt

Extreme boss leaves company as MVNO grounds to a halt

ExtremeMob MD Ian Pond left the company late last month, as it continues to search for a network partner.

It comes as ExtremeMob, the virtual network aimed at the youth market, has been sidelined by its parent company Xebera. Xebera is the mobile group backed by Polish billionaire Roman Karkosik, who also owns the relatively new b2b distributor Advantage Cellular, headed up by John McFarnon.

Pond joined the company in February this year and had experience at Orange, where he was involved in the rebranding of the operator.

ExtremeMob had been searching for a new network partner following the termination of its deal with Vodafone.

McFarnon said: ‘There was no point in Ian being with us while there is no business, as we don’t have a network partner. We need to do a deal with a network partner so we can get the pricing right. We will come back when we can get the right deal for us.’

ExtremeMob is understood to have frozen its recruitment plans amid the difficulties in launching its own-brand MVNO following the slow mobile market.
Pond is reported to have said earlier this year: ‘[The launch] is not looking like summer this year. It’s at a difficult point at the moment. It’s a lengthy process, and it’s taking longer than we hoped.’

Written by Mobile Today
Mobile Today


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