9/4/2008 12:55:00 PM
Orange appoints new head of direct marketing
Jeremy Morris has been appointed as head of direct marketing as part of Orange’s restructure.
The appointment comes following the integration of Orange’s business and consumer direct marketing and retail publications team.
Morris, who is moving from the head of acquisition at the Pay As You Go team, takes over from Spencer McHugh who was recently appointed as Orange UK ’s head of brand communications.
In his new role, Morris will be responsible for planning, developing and delivering Orange’s direct acquisition strategy.
He will be working closely with newly appointed direct marketing agency, Chemistry and will be responsible for ensuring that Orange’s ‘Together We Can Do More’ campaign is integrated into all direct marketing activity.
Justin Billingsley, Orange UK’s brand director said: ‘Orange is going through a period of exciting change, and I look forward to Morris taking his team to the next level to deliver quality integrated direct marketing activity that continues to build on the “Together We Can Do More” brand activity for all aspects of the business.’