Virgin team finish mammoth 500 mile Belfast to London cycle ride

Virgin team finish mammoth 500 mile Belfast to London cycle ride

After four days and around 500 miles, Virgin Media’s Big Bike Ride closed in on the company’s HQ in central London on Friday afternoon, with the lasting sight of a man in a lime green ‘mankini’ leading the group past the finish line.

Virgin was raising money for a charity in the UK and one in Africa under the Virgin Unite banner, and the team set off in Belfast, cycling down to Dublin, through Wales and Gloucester and finally through Berkshire and into London.

The final leg saw Paul Rusby, Virgin’s service provider for its business division, change into the outfit made famous by spoof Kazakhstan character, Borat attracting a crowd of tourists and passers-by on a busy afternoon on Oxford Street.

The ride was orchestrated by Virgin Mobile’s head of sales, Paul Coleman, and sales director Rob Shardlow. Teams were split into Virgin’s indirect division, retail team, telesales and the Virgin Media business division. Others on the ride included Virgin Mobile’s consumer MD, Paul Taddeo, Samsung chief Mark Mitchinson and Nokia MD Simon Ainslie.

Samsung, Nokia and Sagem had sponsored the teams. The Big Ride has raised just under £12,000 already, and is hopeful it can meet a bigger total over the coming week.

To make a donation to the charity and support the riders, visit

Written by Mobile Today
Mobile Today


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