9/24/2008 11:16:00 AM
Sony Ericsson joins Omnifone for unlimited music service
Sony Ericsson has announced it is collaborating with Omnifone to launch a new unlimited music service.
PlayNow plus is due to hit the UK at the start of next year and will be launched in conjunction with the Sony Ericsson W902, which will be the first device released with Playnow plus.
The service enables tracks to be downloaded straight from the phone rather than needing to be sideloaded from a computer.
Licensing terms have been agreed with all major international music labels, including EMI, Sony BMG, Universal Music Group, and Warner Music – as well as significant numbers of smaller labels.
While in the service, subscribers will be able to recommend their music tastes to other PlayNow plus users, and at the end of their contract users will be able to keep around 300 of their favourite tracks.
Rikko Sakaguchi, Senior Vice President and Head of Creation & Development at Sony Ericsson, said: ‘Expanding our PlayNow service portfolio by adding PlayNow plus and by launching PlayNow arena in Belgium, the Netherlands, Switzerland, Austria and the UK during the fourth quarter, are key elements of the Sony Ericsson service strategy.’