10/1/2008 11:20:00 AM
Slaski takes over at Asda Mobile
Ted Cadogan has left his position as head of Asda Mobile after overseeing the launch of its new tariffs and the launch of the MVNO.
He is being replaced by Rob Slaski, who is currently head of telecoms at Asda, who will now take on Asda Mobile as part of his remit. Asda is yet to announce the change, but Slaski has been in the role since last month.
Cadogan, who was responsible for Asda Mobile’s aggressive 8p-per-minute calls and 4p-per-text tariffs, has moved to a broader electronics role within Asda. He also handled the launch of the virtual network business in partnership with Vodafone.
Slaski is looking to close the gap on Tesco, as Asda Mobile currently has market share of around 5%, which is over 10% behind Tesco.
Asda launched its MVNO with Vodafone in March 2007, following Tesco, which became the first supermarket with a mobile service in June 2003.
The development comes just weeks after Asda’s main rival, Tesco Mobile, also brought in new CEO Lance Batchelor to replace Andy Dewhurst.