Nick Read gets territory stretching from Egypt to New Zealand

Nick Read gets territory stretching from Egypt to New Zealand


The departure of Nick Read from the UK to take a role covering the fast developing Asia-Pacific region was mourned by Vodafone staff as well as key handset suppliers.

Read took the UK CEO role in April 2006, replacing Tim Miles. Read implemented a ‘winning in the market’ strategy, taking the top position among the operators in terms of market share and EBITDA. This has deteriorated more recently as O2 has stolen a march on rivals.

Read also attempted to lead industry-wide changes with mixed success; his most high-profile move was attempting to shift the balance of power in the UK away from retail and towards operators by pulling out of Carphone Warehouse.

Read will have Australia, New Zealand, China, Egypt, Fiji and Qatar under his watch. He will now work closely with former colleagues Richard Daly in Egypt and Kyle Whitehill in India. India will be the most important market under Read’s watch.

One senior Vodafone source said: ‘It will suit his style. It’s a big leadership job in terms of vision and markets that are less about control and more about nurturing.’

Written by Mobile Today
Mobile Today

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