10/15/2008 1:15:00 PM
Is new Orange 'I am' tagline working?
Orange will reveal its financial results at the end of this month, with an expectation that its recent outlay on advertising has seen an improved financial performance.
The operator is third in the UK, behind O2 and Vodafone, in terms of customer numbers and profits, despite its advertising spend.
Orange added just 1,000 new customers between April and June this year, while O2 added 275,000 new customers in the same period.
The operator currently has 5.9 million contract customers, compared with O2’s 7.2 million and Vodafone’s 7.4 million.