11/6/2008 10:46:00 AM
3 opens Chinatown store to draw London's Chinese population
3 is looking to tap into the Chinese market with a store in the heart of London’s Chinatown, complete with Cantonese lettering.
The store will open in the coming weeks and will involve a recruitment drive to find staff that speak Cantonese.
Many of 3’s handsets work across the operator’s territories – including Hong Kong, where 3’s parent company, Hutchison Whampoa, is based.
3 retail chief Ian Parpworth is handling the store launch.
Big mobile retail chains tend to stay clear of areas with large ethnic populations, leaving smaller independent dealers familiar with the local languages to thrive in these areas.
Mobile phone shops in Chinatown were most successful in the days of One2One – the operator that was bought by Deutsche Telekom and rebranded as T-Mobile.