11/12/2008 4:47:00 PM
Sky offers mobile advertising for the first time
Sky has announced it is selling advertising on its mobile content for the first time.
Sky has struck deals with Vodafone and T-Mobile to enable it to sell advertising around its services on operator’s mobile content portals, and also sell advertising space on its own pages.
The development gives advertisers the opportunity to place ads around Sky’s mobile property, such as Sky Sports, Sky News and the Football365 mobile portfolio.
Sky has used adInMotion technology, a framework through which it can offer targeted advertising based on browsing behaviour and geographical location.
Sky’s mobile advertising activities will be led by Tim Hussain, Sky’s head of mobile advertising. He said: ‘By expanding our range of advertising opportunities to include mobile, we are now able to offer advertisers the seamless brand experience across the three principle platforms through which we know our customers now consume content.
‘As a very personal screen, mobile also brings with it the opportunity to offer some really valuable functionality around personalisation and location-based services, which we look forward to working with network operators and brands to exploit.’
Sky currently offers mobile content to all the major UK mobile phone networks and claims to be the largest commercial provider of news and sports content in the UK. It also claims its content reaches more than 7 million unique users per month.
Fiat and Adidas are the first advertisers to have taken the opportunity to use the new platform.