11/13/2008 10:46:00 AM
Sky and Virgin Media to hit Phones 4u stores
Phones 4u will start selling Sky and Virgin Media packages in over 300 of its stores.
The retailer has been trialling combined digital TV, high-speed broadband and home phone packages in Liverpool (Virgin Media) and Birmingham (Sky TV) since the start of this year.
Sixty stores across the west Midlands, south Wales, north-west and Merseyside will start selling the packages in the next two weeks. It will be extended to 300 stores by the end of 2009.
Sky and Virgin Media’s company logos will be highly visible inside and outside stores. Both companies will occupy in-store branded media bays and their logos will also feature on the stores’ outer fascias.