11/24/2008 10:22:00 AM
BlackBerry Storm clears Vodafone shelves
Vodafone stores quickly ran out of stock as the much-hyped BlackBerry Storm handset went on sale last Friday (14 November).
A logistics problem has been blamed for Vodafone’s failure to co-ordinate the handset’s launch, with many stores claiming to have little or no stock at the start of the weekend.
There may not have been queues to rival the release of the iPhone but some well-stocked shops were said to have sold as many as 15 of the handsets by Friday afternoon, clearing their stockrooms.
There were over 70,000 pre-registered orders for the BlackBerry Storm, which had its original release date at the start of November postponed by a fortnight.
Vodafone claimed that stores were receiving stock throughout the weekend. Retail staff said most buyers were taking the shorter 18-month contract priced at £40 per month, instead of the cheaper £35-per-month two-year deal. Despite high customer demand, stock at Phones 4u shops is also being rationed. The retailer reported huge demand and said that the device was being sold on a ‘first come, first served’ basis.
Vodafone is anticipating high sales, telling staff that it expects one in six of every sale to be a BlackBerry Storm between now and Christmas, Mobile has previously reported.