12/1/2008 11:54:00 AM
Orange launches Facebook film club
Orange is building on its movie association with a new film club and Facebook application.
Orange Film Club gives users that visit the social networking sites Bebo and Facebook access to content, such as free preview screenings and exclusive film competitions.
Users that sign up to the film club at its launch will be invited to a free preview screening of teen movie Sex Drive, starring Josh Zuckerman and Seth Green. ‘Friends’ on the social networking sites will also receive regular updates and access to a weekly digest of movie news and previews.
The launch is accompanied by a Facebook application that allows non-Orange customers to use the mobile operator’s ‘2 for 1’ cinema offer by ‘poking’ users that are on Orange.
Orange head of brand communications, Spencer McHugh, says: ‘From our cult cinema adverts to the sponsorship of the BAFTA film awards, Orange has a long-standing association with film. The new film club communities give movie fans on Facebook and Bebo a place to come together and chat about the things they love most.’