Brightstar has landed an exclusive distribution deal with
Vodafone’s business in Turkey,
Brightstar will now manage all of Vodafone’s handset buying
and distribution in Turkey,
after the network switched from four distributors to one. Its four former
distributors are known to have been domestic players.
Brightstar’s rivals, Brightpoint and 20:20 Mobile,
are also understood to have tendered for the Vodafone contract in Turkey.
One source explained that the country’s tax rules encourage
companies to outsource operations. The source said: ‘An operator can’t buy
their own handsets, and it is very difficult to manage handset buying in Turkey.’
An estimated £15 tax has to be paid by the operator for every
Sim card it connects, with other hefty taxes placed on handsets.
Vodafone bought the Turkish operator Telsim in December 2005
for £2.5bn. It became the second largest operator in Turkey with 14 million customers
and a 26% share of the market. The operator lags behind market leader Turkcell
(65%), but is ahead of low-cost operator Avea.