Nokia is understood to be close to putting its music
download service onto its
However, in a move likely to disappoint loyal customers, the
Comes With Music service will not be available to those who have already bought
Sales of handsets featuring the unlimited music download
service are slow, according to staff at Carphone Warehouse (the only retailer
selling the original devices).
New batches of the N96 device pre-loaded with Comes With
Music are expected to go on sale after Christmas in a bid to kick-start sales.
Staff at Carphone said they fear a backlash from customers
who have already bought the N96 but will not have the music service made
available to them.
Nokia is understood to be working on plans to pacify
existing N96 customers who are set to miss out on the music service.
Carphone staff said Nokia should have either launched Comes With Music with a ‘fancy, new phone’ or ‘something priced at around £70’.
The service is currently only available on the Nokia 5310
and N95 8GB.
Criticisms aimed at the Comes With Music label focus on its
lack of the word ‘free’. A spokeswoman for Nokia said: ‘Some consumers feel
cautious about products and services that are described as free and this is
something that we have taken into account. The marketing campaign is explicit
in introducing the concept of Comes With Music.’
One Carphone staffer said: ‘People just don’t get it. We
have to do a lot of explaining and promoting before we get near to a sale. They
should have called it “Nokia free music”.’
The manufacturer is understood to have spent around £10m in
promoting its music download service.
Nokia hinted that the service would shortly be offered on
The spokeswoman added: ‘It’s important to consider Comes With Music as an
integral part of the Nokia offering moving forward, rather than a promotion
that is linked to two devices only.’
It is understood the manufacturer initially wanted to launch
the service on the the Nokia 5800, a new touch-screen device. The handset will
go on sale early next year with the Comes With Music service on board.
Comes With Music problems
Staff consistently report three crucial factors for flagging
sales of Comes With Music handsets:
• The Nokia 5310 is an old handset that does not
• Customers do not understand Nokia Comes <