12/11/2008 5:30:00 PM
T-Mobile ramps up music service
T-Mobile has added Last.fm to its Mobile Jukebox service, in a bid to ramp up its music offering in the face of growing competition from rivals such as Nokia.
The operator has also added a store front with information for fans on artists. Last.fm will provide users with artist recommendations after entering the names of their favourite bands.
The beefed-up service, which is accessed via its web’n’walk open internet platform, also includes news, track releases and event announcements.
T-Mobile UK entertainment manager, Gareth Williams, said: ‘Our insights show that simplicity, value-for money and freedom to use music the way they choose is what matters most to our customers. This way of presenting music will connect them to the artists, news and music they want whenever and wherever they want.’
Mobile Jukebox is available via web’n’walk on internet capable handsets and has almost two million tracks and 100,000 albums available for download.