12/17/2008 10:11:00 AM
Nokia marketing director takes on beefed-up role
Nokia marketing director Will Harris has had his role
expanded to head up the company’s UK Go to Market team.
The handset manufacturer has merged its Go to Market
and marketing teams globally and the entire UK team will now report to Harris. It
is understood that Go to Market’s current chief Sami Lehtinen will move to the
new role of head of UK retail as the handset manufacturer looks to realign
Nokia’s Go to Market team, which was launched at the
start of this year, oversees new product and services development in the market
The move comes at a time when the handset manufacturer is seeking to cut costs.
In November, it said it was cutting 600 jobs globally following a profits
this month, Nokia estimated that mobile device volumes for the last quarter of
the year would fall by 5% on its previous forecast of 330 million units.
to cut costs ‘appropriately’ next year to ‘offset the negative impact of
slowing sales’. However, it is targeting an increase in its 2009 market share
despite the negative forecast.