O2 devices and solutions director gives a manufacturer prediction for 2009

O2 devices and solutions director gives a manufacturer prediction for 2009


In 2008, the iPhone created a step change in the market in terms of design, features and overall customer experience. It helped stimulate the handset market by prompting handset manufacturers to create even better devices with improved designs and interfaces, all taking advantage of the higher data speeds being offered by the networks. As a result, 2008 was the year when mobile data really took off.  


2009 will see further innovation around the touch screen functionality we have already seen on some of these devices improving the user experience further. One of the main developments in 2009 will be camera phone functionality. With camera phone features already offering face detection, editing and other user-friendly features historically reserved for digital cameras, consumers will increasingly be choosing a camera phone as a single device rather than a phone plus a camera.


More devices will be launched on the Android platform, ultimately offering customers and businesses a wide range of applications to make their lives easier on the move.  


In the current economic climate, I expect more customers to hold onto their handsets longer and take an incentive from their network rather than upgrade. I also expect them to place more emphasis on environmentally friendly options including energy efficient features and recycling.



Written by Mobile Today
Mobile Today


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