1/7/2009 1:35:00 PM
T-Mobile ends its relationship with Avenir with immediate effect
T-Mobile has ended its relationship with Avenir with immediate effect.
The decision came after the distributor gave three months notice to T-Mobile, announcing publicly it wanted to focus on working with top-tier b2b networks.
The Borehamwood distributor rushed out an announcement on 29 December that it was giving notice to drop T-Mobile at the end of March to concentrate on a top-tier b2b strategy.
Avenir’s managing director, Andy Tow, said in the statement: ‘Following a thorough strategic review, not only of our relationship with T-Mobile but across all levels of the business, we feel that 2009 should see all of our efforts placed squarely on top-tier, b2b telecoms and airtime provision.’
However, on 6 January T-Mobile revealed that Avenir was undershooting its targets and had been warned along with other distributors that it could be axed as a result. In a statement, it said Avenir failed to meet targets in the final quarter of 2008 and would be cut immediately.
The operator’s head of national sales, John Fannon, said: ‘There is no point in protracting this until the end of March. Because we’re right at the start of the year, it leaves both parties free to focus their energies on their respective missions.’
T-Mobile said: ‘We went to great lengths to explain the new, lower minimum performance levels and gave all partners five months to comply with the new standards for doing business with T-Mobile. Unfortunately, Avenir Telecom has not achieved the required performance level to remain a T-Mobile distributor.’
Avenir’s 50 active T-Mobile dealers have already started to be transported to the operator’s remaining distributors; Redstone and Hugh Symons.
Fannon said T-Mobile’s indirect channel should not see any increase in its targets. ‘Avenir’s departure has left the remaining distributors in a stronger position.’
T-Mobile lowered its minimum performance levels to 1,500 connections in 2008. It is thought that Avenir was also close to the cuff in October, but was given more time by the operator.
Distributors privately criticised Avenir’s handling of the dispute, saying: ‘It was stupid to criticise T-Mobile publicly. It was clearly a pre-emptive strike. They would have been terminated anyway.’