LG Cookie sells 20,000 per week at Carphone Warehouse alone

LG Cookie sells 20,000 per week at Carphone Warehouse alone

LG’s prepay touch-screen device, the Cookie, is selling 20,000 per week at Carphone Warehouse alone, Mobile can reveal.

The device’s strong sales have come about despite a relatively modest advertising push; however, LG was in talks with its creative marketing agencies in December to devise a second drive, which will go live early in the New Year.

One Carphone staffer told Mobile: ‘The Cookie has been flying off the shelves. It’s been such an easy phone to sell. You show it to customers and they can’t believe that it’s only £100. It’s surprising that there aren’t more phones out there like this with customers looking to spend less at
the moment.’

The second campaign is expected to be primarily internet based, and LG also plans to target retail staff with heavy exposure in internal brochures and by placing Cookie stands in stores.    

LG refused to be drawn on sales figures, but said the device has comfortably been the manufacturer’s top seller in the run-up to Christmas, with the vast majority of sales on prepay.

LG lacked big-hitting, top-end phones in 2008, but has thrived in the
mid-range area.

As well as the Cookie, LG’s social networking device, the KS360, and its low-cost five-megapixel camera phone released in May, the KC550, have struck a chord with consumers. In addition, the KC780, a low-cost eight-megapixel camera phone, has recently hit stores. 

LG’s head of marketing, Jeremy Newing, revealed to Mobile in December that LG will primarily target the mid-range market in 2009. 

Written by Mobile Today
Mobile Today


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