Jim Hyde’s career at a glance

Jim Hyde’s career at a glance
Jim Hyde’s two-year stewardship of T-Mobile UK will be remembered for some innovative ideas, a focus on service, building a strong direct retail estate but also inconsistency in the market.

His departure comes weeks after highly rated marketing director Phil Chapman also left T-Mobile. Both men have left the group, rather than seeking a role elsewhere in the company.

Hyde, who will leave the operator for personal reasons in March, has accepted a new opportunity outside of the business.

Faced with bigger rivals and a controlling and cash-demanding parent company in Bonn, Hyde has had to be creative and clever in formulating a strategy with a limited acquisition budget. He has taken an active role in both the network sharing deal with 3, carved out a plan around mid-level prepay and pushed Sim-only deals. He has been an enthusiastic supporter for mobile broadband and internet on phones. He has also bemoaned the poor service levels in the industry and has raised the quality and number of T-Mobile’s own stores.

Just 20 years ago, Hyde represented the United States at weightlifting in the 1988 Seoul Olympic Games, although an injury stooped him from competing. He was also part of a five-man team that traveled to eastern Europe to live and train with the Hungarian team.

Hyde started his career with Prudential Services and moved to Toll Free Cellular in 1995. He joined VoiceStream Wireless in 1997, which became T-Mobile USA in 2001.

Hyde joined T-MobileUK in December 2005 and has held a variety of positions with a focus on customer sales and service. At T-MobileUK, Jim Hyde represented the interests of T-MobileUK within the executive committee and had around 6,500 employees reporting to him.

Hyde registered his focus on contract customers, and particularly data services, and said he was willing to lose low-quality prepay customers in favour of customers who would spend more than £30 a month. In November last year, the operator managed to increase its contract customers from Q2 but at the same time, saw its Q3 revenue tumble by almost 7% to £794m.

Although Hyde argued that T-Mobile had continued to increase profitability with customer acquisition, revenue and profits continue to cause problems at the operator.

Written by Mobile Today
Mobile Today


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