1/15/2009 6:55:00 PM
Strong final week sees Tesco Mobile sales jump almost 70%
Tesco bucked the trend of poor trading among non-specialists over Christmas, with a big spike in the week before Christmas.
Strong offers – including £25 off a Tesco Mobile handset above £50 when customers spent over £25 in the supermarket – created a late surge in demand pushing up sales of Tesco Mobile handsets and Sim cards by 69% year on year in the week before Christmas.
Sales for the final quarter as a whole were up by 20% compared with the previous year, according to the retailer.
Sales of branded handsets on other networks were nearly as strong,
with an increase of 58% in the week before Christmas and a quarterly
sales growth of 18%.
These figures compare favourably to much of the non-specialist sector, which saw overall sales fall by 30%.
The impact of Woolworths’ demise is still not clear. It continued to sell
phones throughout December, but is beginning to emerge as a significant factor in the fall.
Lance Batchelor (pictured), chief executive officer for Tesco Telecoms and Tesco Mobile, said: ‘We are delighted with our Christmas performance. By focusing on value, choice and convenience we are delivering what our customers want and are making Tesco one of the most popular destinations for telecoms retailing.’
Tesco said its growth came by focusing on customer satisfaction. The MVNO claimed it was the number one network for pay-as-you-go customer satisfaction, according to data from retail experts TNS, in the final three months of 2008 and has retained this position for 10 quarters in total.