1/23/2009 12:46:00 PM
Samsung reports mobile phone sales surge, despite overall loss
Samsung Electronics has posted its first-ever
quarterly loss, after handset shipments reached record levels while the average
selling price declined. The company reported its results for the fourth quarter
ended December 31 today (23 January).
Samsung shipped 52.8 million handsets in the last
quarter of 2008, a 14% increase on the 46.3 devices it shipped in the same
quarter in 2007. It sold about 200 million handsets in 2008 – a 22% increase on
However, Samsung sold its handsets at lower prices, so
the average selling price was 10% down.
The company said that it expects the global handset
market to shrink even more and that it expects the decline to be between 5% and
The electronics giant posted an overall net loss of 22.2bn
won (£11.6m), compared with profits of 2.21 trillion won a year ago. The losses
are the first since it started to report quarterly results in 2000.