BBC iPlayer expected to trigger more handsets pre-loaded with the TV service

BBC iPlayer expected to trigger more handsets pre-loaded with the TV service

Interest in the BBC iPlayer service on the Nokia N96 is expected to trigger an increase in device specific versions of the TV catch-up service.

The BBC has made iPlayer on mobile devices a major aim in its strategy to increase take-up of the service.

It has recently been made available for download on handsets such as the Nokia N85, Samsung Omnia and the Sony Ericsson C905, but has so far only been pre-loaded on the N96 since it was launched in October 2008.

Richard Titus, the BBC’s future media controller of audio, music and mobile, said: ‘The Nokia launch was the first major proposition where we were really focusing on the mobile version of the product.’

The iPlayer on mobile handsets was launched on the iPhone as an application in June 2008.Titus said currently more people listened to radio shows on the iPlayer on mobile phones than watched it: ‘Video is what people have the appetite for but audio is what they consume.’
 

Written by Mobile Today
Mobile Today

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