1/29/2009 11:41:00 AM
Orange unveils youth targeted prepay BlackBerry
Orange has launched a pay as you go BlackBerry handset aimed at the youth market exclusive.
The BlackBerry Pearl 8120 in indigo marks a shift away from focus on business market for RIM. The handset will be available on prepay for £145 and will be marketed with an Orange £5 monthly internet add-on.
The phone will promoted to the youth market with easy access to internet sites such as Facebook, Myspace, Flikr and Windows Live messaging.
Pippa Dunn, director of pay as you go Orange UK, said: ‘With nearly two thirds of UK mobile customers now using pay as you go, we are really pleased to be bringing one of the most popular email and multimedia devices to the masses as the first operator to offer BlackBerry on pay as you go in the UK .’
Features include a two-megapixel camera with LED flash, Bluetooth, Wi-Fi and media player. The handset will be available from early February.
RIM has previously stated that one of its big targets for the year is to push its BlackBerry email devices into the consumer market, and is increasingly using social networking users as a vehicle to promote its devices.