T-Mobile ad receives record YouTube hits

T-Mobile ad receives record YouTube hits
T-Mobile's ‘Dance’ ad has received 5.5 million hits on YouTube since it was released last month, beating the Cadbury Gorilla advert.

The Life’s for Sharing advert, which features 400 commuters dancing in a synchronised routine during open hours at Liverpool Street station, has received 5.5 million hits in less than a month, beating the Cadbury ad’s 5 million in 12 months.

T-Mobile claimed that the ad is the most viewed sponsored channel of all time in the UK, and 25th in the world.

The three-minute advert, which was created by advertising agency Saatchi & Saatchi, was first aired in full during Big Brother on 16 January and took up the entire commercial break.

T-Mobile recorded its highest ever January weekend store footfall after the screening of the commercial.

The operator is launching a number of spin-off commercials to maximise the impact of the advert, the first featuring Kelly Brook. The follow-up adverts will promote T-Mobile products and services, including the Combi tariff and the G1 handset.

The advert also has ten groups on Facebook, the largest of which has over 3,600 members.

Written by Mobile Today
Mobile Today


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