Vodafone strategy will put Yes Telecom at its core

Vodafone strategy will put Yes Telecom at its core

Vodafone is developing a distribution strategy that will see Yes Telecom at its core, according to head of Vodafone UK distribution and new Yes Telecom chief, Tanny Price.


Price informed distributors in a letter that the company had been working on an ‘exciting strategy’ for 2009/10 to ‘generate additional opportunities for our indirect channels in the converging areas of the market’.


Price said: ‘Building on the expertise and skills in Manchester, we are looking to invigorate the channel and invest in value by working more closely together with our partners, maximizing the opportunities that lie ahead.


‘This drive to raise the bar is testament to Vodafone’s commitment to the indirect channel. It is a fundamental part of the Enterprise business and we have strong plans for its growth through selecting the best channels, of which Yes Telecom is key. The Vodafone business will transform in this rapidly evolving market, moving from pure voice and data to a unified communications environment.’


Price said she will be working with teams in Newbury and Manchester to ‘refine and streamline’ and ‘introduce new propositions and programmes to our partners’.


Vodafone bought Yes Telecom, a highly respected service provider for the b2b market, in July 2006 for a reported £30m.


Last week, Vodafone installed Tanny Price to head up its Yes Telecom business, as part of her new role at Vodafone UK as head of distribution. Three of Yes Telecom’s most senior directors resigned as part of the changes.

Yes Telecom’s sales and marketing chief, Simon Howitt, along with fellow directors; commercial and finance director, Kevin Wakeley and IT operations director Ray Bell all quit the service provider last week.

Written by Mobile Today
Mobile Today


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