O2 has appointed former Blyk chief executive Shaun Gregory as managing director of media. He will take on the role on March 1.
Gregory will be responsible for the overall media strategy at the operator, as well as building an advertising business to offer mobile and cross-media opportunities for brands in the UK. He will report to O2 UK customer director, Tim Sefton.
Prior to joining O2, Gregory was chief executive at ad-funded youth MVNO Blyk in the UK. He has also held positions including new media director at The Telegraph Media Group and board director at Emap.
O2 launched its media business last year to provide advertisers with targeted marketing opportunities across its mobile, email, online, in store, direct and experiential channels.
Gregory said: ‘O2 is the clear market leader in the UK. The size of the audience and power of the brand need no introduction. The company has a clear opportunity in the advertising space and the ambition is one that excites me enormously. Brands are beginning to unlock the power of mobile, but when you add in further touch points, it becomes a very exciting targeted opportunity. It’s great that we can openly offer this targeted opportunity for brands.’